June 3 - Inside Sonic Drive-In’s new brand platform | U.S. Bank uses AI audience models for national ads

U.S. Bank taps AI to create audience models for national campaign; Toyota turns review into music video for ‘vibe’-heavy Camry campaign; Ads next to controversial news articles: Here’s what the numbers say View online | Signup

Daily Dive June​ 3,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Brightcove The leading enterprise video platform Looking for an enterprise video platform? Aragon Research evaluated and ranked vendors to help you choose the best fit for your business. Learn more.   Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys." U.S. Bank taps AI to create audience models for national campaign “The Power of Us” used Supernatural AI’s tech to create avatars of the bank’s core target groups and test the baseline idea and initial creative. Toyota turns review into music video for ‘vibe’-heavy Camry campaign To promote its all-hybrid sedan, the automaker continues to unite mainstream and multicultural advertising through its long-standing T2 marketing model.  Sponsored Content by Industry Dive 2024 snapshots: ROI-amplifying audience reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access your industry’s snapshot. Ads next to controversial news articles: Here’s what the numbers say Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics. Read more news Using Automation to Improve Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact. Learn how to execute bigger ideas in a simpler, more cost-effective way in this webinar. Watch Now From Our Library Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading The Verge Inside the Google algorithm CNBC Paramount and Skydance agree to terms of a merger deal Digiday Ad market braces for M&A surge Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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