June 5 - Pepsi CMO Todd Kaplan departs | What Ballantine’s has learned from music marketing

What Ballantine’s has learned from 10 years of music marketing; Dentsu now expects global ad spend to reach 5% growth in 2024; Marketers should stop being fearful of Reddit — here’s why; Sociable: Gen Z prefers social media to Google for some searches, study says View online | Signup

Daily Dive June​ 5,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Brightcove The leading enterprise video platform Looking for an enterprise video platform? Aragon Research evaluated and ranked vendors to help you choose the best fit for your business. Learn more.   Pepsi CMO Todd Kaplan departs as cola wars heat up After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity. Q&A What Ballantine’s has learned from 10 years of music marketing The Pernod Ricard Scotch whisky brand's True Music platform has showcased over 800 artists and hosted events in 32 countries. Dentsu now expects global ad spend to reach 5% growth in 2024 Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election. Sponsored Content by Industry Dive What’s keeping your audience up at night? Get the ROI-amplifying audience reports you need to outwit your competitors.Top topics | keywords | trend analysis | marketing tips from insiders | and more. Access your industry’s snapshot. Opinion Marketers should stop being fearful of Reddit — here’s why Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates. Column Sociable: Gen Z prefers social media to Google for some searches, study says Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being. Read more news Using Automation to Improve Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact. Learn how to execute bigger ideas in a simpler, more cost-effective way in this webinar. Watch Now From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Bloomberg Apple Made Once-Unlikely Deal With Sam Altman to Catch Up in AI Ad Age Poppi gut health lawsuit—marketing experts on what’s at stake MediaPost WARC Upgrades Retail Media Ad Estimate By 8.2% Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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