June 4 - Jif dips into ‘Succession’ for peanut butter, chocolate merger | Walmart expands off-site customer insights

Walmart opens access to off-site customer journey insights for suppliers; CTV closes in on linear for consumer ad attention, report finds; Sociable: Gen Z prefers social media to Google for some searches, study says; Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign View online | Signup

Daily Dive June​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Brightcove The leading enterprise video platform Looking for an enterprise video platform? Aragon Research evaluated and ranked vendors to help you choose the best fit for your business. Learn more.   Jif dips into ‘Succession’ to promote peanut butter, chocolate merger A short film starring J. Smith-Cameron documents a fictional deal between ​​The Peanut Butter Group and Chocolatey Corp. in the style of the HBO hit. Walmart opens access to off-site customer journey insights for suppliers Digital Landscapes enables suppliers to track online shopper behavior before a purchase, which could boost marketing efforts.  CTV closes in on linear for consumer ad attention, report finds While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision. Sponsored Content by Industry Dive What are ownable conversations? When everything’s been said before, find a way to go beyond the status quo. How to own unique conversations and engage your audience on a deeper level. Read now. Column Sociable: Gen Z prefers social media to Google for some searches, study says Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being. Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys." Read more news Using Automation to Improve Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact. Learn how to execute bigger ideas in a simpler, more cost-effective way in this webinar. Watch Now From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong View all resources What We’re Reading Ad Age How Ozempic and other weight loss drugs can upend health insurance marketing Axios WSJ plans multimillion-dollar brand campaign amid newsroom changes Social Media Today TikTok Is Exploring a US Only Version of Its Feed Algorithm Suggest a story we should read Upcoming Event 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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