June 20 - Gopuff boosts brand-building push with Tom Brady | Michelob Ultra doubles down on soccer

Michelob Ultra goes for Copa América gold with biggest summer program ever; ANA bows new cross-media measurement unit, Aquila; Why E.l.f. stepped into the wild for its latest entertainment play; A year after marketing turmoil, a more subdued Pride Month View online | Signup

Daily Dive June​ 20,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad [4 insights] How to create custom content at scale More channels = more content. Marketing pros share their practical insights for creating all of the content, all of the time. Read the article.   Gopuff’s brand-building drive gets celebrity boost from Tom Brady The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform.  Michelob Ultra goes for Copa América gold with biggest summer program ever The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma.  ANA bows new cross-media measurement unit, Aquila The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period. Sponsored Content by Industry Dive What’s keeping your audience up at night? Get the ROI-amplifying audience reports you need to outwit your competitors.Top topics | keywords | trend analysis | marketing tips from insiders | and more. Access your industry’s snapshot. Why E.l.f. stepped into the wild for its latest entertainment play Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign. A year after marketing turmoil, a more subdued Pride Month Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways. Read more news From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Webinar - on demand Driving Returns ROI: How to Get Returns Out of Returns Custom content for Pitney Bowes View all resources What We’re Reading MediaPost Meta Restructures Reality Labs Into ‘Wearables’ And ‘Metaverse’ Divisions Ad Age AI at Cannes—5 ways the technology has shown up on the croisette The Wall Street Journal Elon Musk Pitches Advertisers on a Return to X, Months After Telling Some to ‘F’ Themselves Suggest a story we should read Company Announcements Press releases from companies in your industry. Screendragon Appoints P. Cory Hogan as Chief Executive Officer Press release from Screendragon Media Disco Harnesses Group Buying Power of Mid-Sized Advertisers Press release from Media Disco Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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