June 26 - Toys R Us first to use OpenAI’s text-to-video tool | Verizon unveils new look with nod to past ads

Verizon unveils future-facing new look with ad campaign nodding to its past; Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live; Target reshuffles C-suite View online | Signup

Daily Dive June​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID AI Techniques to Empower Your Marketing In this playbook, explore how 4 companies are thriving in their AI era, and how marketers can improve targeting, drive campaign response and boost marketing ROI using AI technology: Download now.   Toys R Us creates first brand film to use OpenAI’s text-to-video tool The toy brand’s production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers. Verizon unveils future-facing new look with ad campaign nodding to its past The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo that drops the red checkmark. Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.  Sponsored Content by Uptempo Is your marketing plan a chaotic mess? Join marketing planning experts on June 27 at 9 a.m. PT/12 p.m. ET to learn about the seven steps to a better marketing plan. Plan better this year. UPDATED Target reshuffles C-suite Among the changes, current Chief Marketing Officer Lisa Roath will become chief merchandising officer of food, essentials and beauty early next year. Read more news Accelerate Ad Production & Distribution with Automation In an increasingly complex marketing landscape, many businesses must make compromises when balancing costs, speed and creative quality. Learn how creative automation can help in this webinar. Watch Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Playbook Uncover the Truths About Outsourcing CX in Retail Custom content for TaskUS View all resources What We’re Reading The Wall Street Journal Go Woke, Go Broke? Not a Chance, Say Ben and Jerry Ad Age IPG explores sale of R/GA CNBC YouTube dominates streaming, forcing media companies to decide whether it’s friend or foe MediaPost ANA, 4As: Privacy Bill Would ‘Eviscerate’ Industry Suggest a story we should read Company Announcements Press releases from companies in your industry. Industry Dive expands self-service offerings to include event promotion Press release from Industry Dive Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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