June 12 - How BodyArmor’s CMO is playing catch-up | AI pivot helps fuel brand value growth

Kantar: AI pivot helps fuel brand value growth following down year; Why brands should be championing women’s sports from sideline to spotlight; Omnicom consolidates global production under one banner View online | Signup

Daily Dive June​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Research suggests marketers need more Uh-oh. Only 30% of marketers consider their work “very effective,” according to HBR-AS research, sponsored by Quad. How can we course-correct? Read the report.   Q&A How BodyArmor’s CMO is playing catch-up in the crowded hydration market Tom Gargiulo explains how the Coca-Cola brand has shifted its media mix and leveraged sports and music partnerships to boost the brand. Kantar: AI pivot helps fuel brand value growth following down year Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm.  Opinion Why brands should be championing women’s sports from sideline to spotlight The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter. TRENDLINE How marketers are investing in data strategies In today’s data landscape, brands and other stakeholders are experimenting with numerous ways to engage online consumers while not running afoul of privacy concerns. Explore their strategies in this Trendline. Omnicom consolidates global production under one banner Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity.  Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Ad Age Cannes 2024 costs—pitch deck reveals how much brands pay to advertise at festival CX Dive Walmart tests in-app generative AI shopping assistant The Wall Street Journal Gum Sales Peaked in 2011. Can Mars Wrigley Get People Chewing Again? Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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