June 28 - P&G taps TikToker Khaby Lame for Tubi series | Inside Calvin Klein’s tie-up with Jeremy Allen White

Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image; Brand growth drivers: Here’s what the numbers say; Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film; TikTok Shop looks to woo small businesses with accelerators View online | Signup

Daily Dive June​ 28,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID AI Techniques to Empower Your Marketing In this playbook, explore how 4 companies are thriving in their AI era, and how marketers can improve targeting, drive campaign response and boost marketing ROI using AI technology: Download now.   P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts. Deep Dive Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable. Brand growth drivers: Here’s what the numbers say One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report. Sponsored Content by Uptempo 3 major hurdles in marketing campaign planning Uncover three key planning inefficiencies that are costing enterprise marketing teams time and money. Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach. TikTok Shop looks to woo small businesses with accelerators Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses. Read more news Accelerate Ad Production & Distribution with Automation In an increasingly complex marketing landscape, many businesses must make compromises when balancing costs, speed and creative quality. Learn how creative automation can help in this webinar. Watch Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Trendline Inside the changing data landscape in marketing Supported by PAN Communications Podcast Mastering Subscription Programs: Loyalty Insights from Adore Me Custom content for Talon.One Playbook Drive Marketing Success by Tuning Into Customer Preferences Custom content for Symrise Playbook Uncover the Truths About Outsourcing CX in Retail Custom content for TaskUS View all resources What We’re Reading TechCrunch Zuckerberg disses closed-source AI competitors as trying to ‘create God’ Marketing Brew How Target became an OG retail media network Ad Age FIFA looks to raise as much as $2 billion for streaming service CNN NFL hit with jury verdict in ‘Sunday Ticket’ antitrust trial that could reach $14.1 billion Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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