June 11 - Red Lobster taps Flavor Flav to push back on doomsaying | Apple unveils Apple Intelligence, OpenAI deal

Apple unveils Apple Intelligence, OpenAI partnership at WWDC; IAS launches deepfake measurement offering ahead of 2024 election; How Dr Pepper passed Pepsi by marketing around football, flavor innovation View online | Signup

Daily Dive June​ 11,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Research suggests marketers need more Uh-oh. Only 30% of marketers consider their work “very effective,” according to HBR-AS research, sponsored by Quad. How can we course-correct? Read the report.   Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign To combat doomsaying around its Chapter 11 bankruptcy filing, the seafood chain is going full steam ahead on its Crabfest promotion.  Apple unveils Apple Intelligence, OpenAI partnership at WWDC The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT.  IAS launches deepfake measurement offering ahead of 2024 election The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Learn more. How Dr Pepper passed Pepsi by marketing around football, flavor innovation The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Grocery Dive Albertsons expands retail media reach beyond what’s in stores Adweek 5 Topics That Will Be the Talk of Cannes Ad Age Agencies and brands struggle to define value in their partnerships Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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