Weekender: Campaign Trail: Crayola reunites adults with childhood art to spur creativity

Signup Weekender June​ 8,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Brightcove The leading enterprise video platform Looking for an enterprise video platform? Aragon Research evaluated and ranked vendors to help you choose the best fit for your business. Learn more.   Column Campaign Trail: Crayola reunites adults with childhood art to spur creativity The effort features a tear-jerking short film that shows how creative self-expression has played a part in the lives of real people and their children. Pepsi CMO Todd Kaplan departs as cola wars heat up After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity. Inside Sonic Drive-In's new brand platform and 'crazy fun' campaign CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys." Sponsored Content by Industry Dive 3 critical challenges confronting B2B leaders in 2024 Data from 14M+ leaders across 36 industries revealed three common trends. See how top brands are responding—along with key insights from industry strategists. Read now. Jif dips into 'Succession' to promote peanut butter, chocolate merger A short film starring J. Smith-Cameron documents a fictional deal between ​​The Peanut Butter Group and Chocolatey Corp. in the style of the HBO hit. Column Sociable: Gen Z prefers social media to Google for some searches, study says Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being. U.S. Bank taps AI to create audience models for national campaign "The Power of Us" used Supernatural AI's tech to create avatars of the bank's core target groups and test the baseline idea and initial creative. Using Automation to Improve Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact. Learn how to execute bigger ideas in a simpler, more cost-effective way in this webinar. Watch Now From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad View all resources Best of What We're Reading CNN Business NFL faces multi-billion dollar antitrust suit over its Sunday Ticket package Marketing Brew Costco is building out an ad business using its shoppers’ data The Wall Street Journal The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific Ad Age Ad tech watchdog infuriates the industry with its damning programmatic reports—inside the battle Grocery Dive Giant Eagle, Wegmans aim to boost retail media scale with new third-party tie-up CNBC Alphabet taps Eli Lilly’s Anat Ashkenazi as new CFO Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip