June 21 - Macy’s first campaign under new CMO | Coca-Cola spills soda to focus on connections

Campaign Trail: Coca-Cola spills soda to focus on moments of connection; Johnsonville looks to juice social media algorithms with positive content; How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising; Marriott teams up with Starbucks in latest loyalty play View online | Signup

Daily Dive June​ 21,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad [4 insights] How to create custom content at scale More channels = more content. Marketing pros share their practical insights for creating all of the content, all of the time. Read the article.   Macy’s kicks off summer with first campaign under new CMO The campaign will link back to the department store chain’s July Fourth fireworks display. Column Campaign Trail: Coca-Cola spills soda to focus on moments of connection David Miami took the attention off the iconic brand entirely and gave it to true-to-life human interactions in the latest iteration of the “Real Magic” platform. Johnsonville looks to juice social media algorithms with positive content The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.” Sponsored Content by Industry Dive Celebrating Pride Month: 3 standout brand campaigns of 2024 After last year’s pride celebration backlash, these brands continue to use their voice to support LGBTQIA+ communities with impactful and authentic initiatives. Read now. How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming. Marriott teams up with Starbucks in latest loyalty play Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee. Read more news From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Webinar - on demand Driving Returns ROI: How to Get Returns Out of Returns Custom content for Pitney Bowes View all resources What We’re Reading MediaPost TikTok Asks Court To Block ‘Unprecedented’ Nationwide Ban Retail Dive Target to roll out generative AI chatbot for store employees Ad Age Pop-Tarts’ edible mascot from Weber Shandwick wins Brand Experience & Activation Grand Prix Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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