Weekender: Heinz Pickle Ketchup gets digital-heavy campaign for US rollout

Signup Weekender June​ 1,​ 2024 | A roundup of this week’s most read stories

TRENDLINE Inside Top Data-Driven Marketing Strategies Explore how generative AI could solve the cookie deprecation puzzle and how brands like Pop-Tart Bites use data-driven insights to tune their messaging in this Trendline.   Heinz Pickle Ketchup gets digital-heavy campaign for US rollout The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment. Gatorade revives iconic 'Is It In You?' tagline for largest-ever campaign The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat.  PayPal readies advertising platform rooted in reams of transaction data The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business. Sponsored Content by Industry Dive 6 vital content marketing statistics for 2024 Did you know social video will account for over 10% of all US time spent with digital media this year? See the other stats that demand your attention. Read now. Klarna uses AI to save $10M on marketing annually while upping output More than a third of the Stockholm-based fintech company's marketing savings in Q1 are attributable to AI. Walmart launches immersive digital shopping experience Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.  From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Trendline Inside the changing data landscape in marketing Supported by PAN Communications View all resources Best of What We're Reading The Verge Google defends AI search results after they told us to put glue on pizza Bloomberg TikTok Pauses E-Commerce Push into Europe to Focus on US Digiday Shrinking budgets leave programmatic marketers with a raw deal Ad Age TikTok’s new AI ad offerings are a mixed bag, agency execs say Adweek A New Crop of Dealmakers Will Flood Cannes Lions This Year Digiday A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification Suggest a story we should read Upcoming Events 13 JUN Webinar | 2 p.m. ET Driving Ecommerce Growth for Home, Garden, and Furniture Brands: 4 Trends for 2024 Presented by studioID and BigCommerce 13 JUN Webinar | 2 p.m. ET Driving Returns ROI: How to Get Returns Out of Returns Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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