Weekender: How Dr Pepper passed Pepsi by marketing around football, flavor innovation

Signup Weekender June​ 15,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Quad Research suggests marketers need more Uh-oh. Only 30% of marketers consider their work “very effective,” according to HBR-AS research, sponsored by Quad. How can we course-correct? Read the report.   How Dr Pepper passed Pepsi by marketing around football, flavor innovation The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S. Apple unveils Apple Intelligence, OpenAI partnership at WWDC The company's new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT.  Ben & Jerry's first ad campaign in years is a call for more activists Created with DCX Growth Accelerator, the effort calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing. Sponsored Content by Industry Dive Marketing in an election year: what to know and consider Like it or not, the 2024 election cycle will impact the efforts of every marketing team. Flip through this guide to plan accordingly. Read now. Red Lobster says it's 'here to stay' with Flavor Flav-led campaign The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace. Oracle exits advertising business following revenue falloff The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago. 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications View all resources Best of What We're Reading The Atlantic Excuse Me, Is There AI in That? Fashion Dive US consumers don’t trust Temu, but still shop there: report Ad Age Cannes and DE&I—how diversity and culture will show up at the ad festival Retail Dive Lowe’s names chief marketing officer Social Media Today BeReal Sold To French Video Game Developer for $500M Ad Age Samsung joins measurement consortium, but its role remains unclear Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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