June 14 - Disney brings ‘advergaming’ to CTV | Walmart, Forbes team for inaugural Creator Upfronts

Walmart signs as partner for Forbes’ inaugural Creator Upfronts; Uber expands Journey Ads to programmatic buyers across Rides app; Albertsons aims to remove silos as retail media, connected TV converge; How Skyy vodka is reformulating disruption for a new generation View online | Signup

Daily Dive June​ 14,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Research suggests marketers need more Uh-oh. Only 30% of marketers consider their work “very effective,” according to HBR-AS research, sponsored by Quad. How can we course-correct? Read the report.   Disney deepens CTV strategy with new shoppable formats, ‘advergaming’ New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel. Walmart signs as partner for Forbes’ inaugural Creator Upfronts The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services.  Uber expands Journey Ads to programmatic buyers across Rides app The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip. Sponsored Content by Industry Dive What are ownable conversations? When everything’s been said before, find a way to go beyond the status quo. How to own unique conversations and engage your audience on a deeper level. Read now. UPDATED Albertsons aims to remove silos as retail media, connected TV converge The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video. How Skyy vodka is reformulating disruption for a new generation A campaign running heavily on digital channels uses retro visuals and nostalgia to stand out while nodding to the brand’s marketing heritage. Column Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools. Read more news 2024 Snapshots: ROI-amplifying Audience Reports Engagement data from 14M+ professionals across 36 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Access Now From Our Library Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Webinar - on demand How Omnichannel Marketing Drives In-Store Results Custom content for Criteo Trendline Inside the changing data landscape in marketing Supported by PAN Communications Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading The Atlantic Excuse Me, Is There AI in That? Fashion Dive US consumers don’t trust Temu, but still shop there: report Ad Age Cannes and DE&I—how diversity and culture will show up at the ad festival Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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