June 18 - Why E.l.f. stepped into the wild for its latest ad | Amazon unveils cookieless ad targeting

Amazon unveils cookieless ad-targeting solution at Cannes Lions; A year after marketing turmoil, a more subdued Pride Month; NBCU unveils Paris Creator Collective for Olympics coverage View online | Signup

Daily Dive June​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad [4 insights] How to create custom content at scale More channels = more content. Marketing pros share their practical insights for creating all of the content, all of the time. Read the article.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Wednesday in recognition of Juneteenth. We’ll be back in your inbox on June 20. In the meantime, read up on how Dr Pepper passed Pepsi by marketing around football and flavor innovation and take a look inside Sonic Drive-In’s new brand platform and “crazy fun” campaign.  To support our journalism, please consider sharing our newsletter with your colleagues and industry peers. Send them this link to get them subscribed to the newsletter: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76. As always, thanks for reading.    Jessica Deyo Editor, Marketing Dive Email Why E.l.f. stepped into the wild for its latest entertainment play Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign. Amazon unveils cookieless ad-targeting solution at Cannes Lions Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing. A year after marketing turmoil, a more subdued Pride Month Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways. Sponsored Content by The Ibotta Performance Network Driving consumer engagement through digital rewards Discover how leveraging strategic digital rewards can boost your brand’s customer retention and foster deeper loyalty in today’s competitive landscape. NBCU unveils Paris Creator Collective for Olympics coverage The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators. Read more news From Our Library Webinar - on demand How to Craft Personalized Connections in Health Marketing Custom content for Quad Playbook How to Transform Foods & Beverages into Functional Powerhouses Custom content for Edlong Infographic How to Tap into Consumer Transaction Data and Outperform the Competition Custom content for Facteus Webinar - on demand Driving Returns ROI: How to Get Returns Out of Returns Custom content for Pitney Bowes View all resources What We’re Reading Restaurant Dive McDonald’s ends IBM drive-thru voice order test The Verge Why Tubi CEO Anjali Sud thinks free TV can win again The Wall Street Journal Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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