Weekender: Chipotle embraces viral TikTok trend with new menu item

Signup | Forward Weekender March​ 4,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Impact 5 leading brands 3X’d revenue goals See how Sephora, M1 Finance, Canva, Nurx and Fanatics achieved massive growth with the power of affiliates and influencers. Learn more.   Chipotle embraces viral TikTok trend with new menu item The addition of the viral "hack" to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform. Maybelline enlists its first-ever digital avatar for mascara launch The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations. Hard Mtn Dew hosts 'Definitely Over 21' bash at retirement community Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch. FTC addresses 'AI hype' with warning about potential abuse in advertising Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which this week inked a deal with Snap. Hershey's trans-inclusive IWD push sparks familiar backlash A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance. Featured Resources Sponsored Content by Gartner Build strategies and gain actionable insights that deliver results Playing Offense Into the Recession Insights from the Gartner 2022 CMO Spend Survey 3 Steps to Increase Marketing Technology Adoption and Utilization From Our Library Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay View all resources Best of What We're Reading Variety Yes, ‘Scream 6’ Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. The Wall Street Journal Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices CNBC ESPN wants to be the hub of all live sports streaming — even if it helps its competition Adweek Weak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom The Wall Street Journal Apple Blocks Update of ChatGPT-Powered App, as Concerns Grow Over AI’s Potential Harm Digiday ‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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