March 6 - Nissan brings TikTok Now to March Madness | Media agencies sign on to JIC

Media agencies sign on as JIC sets cross-platform baseline; E.l.f. Cosmetics pens new song in big bet on O Face lipstick; Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion; Do Meta, Snap’s new AI bets signal a social media shift? View online | Signup | Forward

Daily Dive March​ 6,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How To Prepare for a Cookie-Less World As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Nissan brings TikTok’s BeReal lookalike to March Madness The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four. Media agencies sign on as JIC sets cross-platform baseline Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts. E.l.f. Cosmetics pens new song in big bet on O Face lipstick For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge. Column Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life. Do Meta, Snap’s new AI bets signal a social media shift? Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. Read more news How Retailers Are Personalizing The Shopper Experience Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline. Access Now From Our Library Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld View all resources What We’re Reading The Wall Street Journal More Big Brands Brave the Rocky Terrain of Endorsement Deals With College Athletes Digiday The latest threat of TikTok bans have caused marketers to raise an eyebrow The Washington Post Google releases civil rights audit, caving to years of pressure Suggest a story we should read Company Announcements Press releases from companies in your industry. Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Creation Press release from Slate Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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