March 2 - OpenAI makes ChatGPT easier to integrate | Guinness’ St. Patrick’s Day push rewards epic toasts

Guinness rewards epic toasts this St. Patrick’s Day; Bose works to boost gender parity in music production; WPP CEO considers AI’s potential for agencies; Agency in-housing debate resurfaces, with fresh shades of nuance View online | Signup | Forward

Daily Dive March​ 2,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 5 leading brands 3X’d revenue goals See how Sephora, M1 Finance, Canva, Nurx and Fanatics achieved massive growth with the power of affiliates and influencers. Learn more.   OpenAI makes ChatGPT easier to integrate, priming tech for scale Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants. Guinness rewards epic toasts this St. Patrick’s Day The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities Bose works to boost gender parity in music production With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities. WPP CEO considers AI’s potential for agencies On a call with analysts, CEO Mark Read suggested the technology is unlikely to upend search marketing in the near term. Agency in-housing debate resurfaces, with fresh shades of nuance Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation. Sponsored Content by Industry Dive Roundup: 2023 Observances, Holidays, & Awareness Months From general to industry-specific, fill your editorial calendar and delight your audience with our complete list of holidays for marketers. View list Read more news Featured Resources Sponsored Content by Gartner Build strategies and gain actionable insights that deliver results Playing Offense Into the Recession Insights from the Gartner 2022 CMO Spend Survey 3 Steps to Increase Marketing Technology Adoption and Utilization From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay View all resources What We’re Reading Adweek Weak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom The Wall Street Journal Apple Blocks Update of ChatGPT-Powered App, as Concerns Grow Over AI’s Potential Harm Digiday ‘The death of the undifferentiated SSP’: Scale SSPs say they’re not going anywhere anytime soon TechCrunch Salesforce strikes back Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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