March 1 - Hard Mtn Dew hosts retirement bash | Molson Coors CMO promoted in restructuring

Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role; Sam’s Club adds retargeted ads to retail media network; Agency in-housing debate resurfaces, with fresh shades of nuance View online | Signup | Forward

Daily Dive March​ 1,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 5 leading brands 3X’d revenue goals See how Sephora, M1 Finance, Canva, Nurx and Fanatics achieved massive growth with the power of affiliates and influencers. Learn more.   Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch. Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth. Sam’s Club adds retargeted ads to retail media network The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights. Agency in-housing debate resurfaces, with fresh shades of nuance Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation. Read more news Featured Resources Sponsored Content by Gartner Build strategies and gain actionable insights that deliver results Playing Offense Into the Recession Insights from the Gartner 2022 CMO Spend Survey 3 Steps to Increase Marketing Technology Adoption and Utilization From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay View all resources What We’re Reading Ad Age Popeyes puts U.S. creative account in review The Wall Street Journal McDonald’s Cardi B and Offset Promotion Draws Pushback From Some Restaurant Owners Digiday Marketers seek adaptability amid a fragmented post-cookie landscape Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo Company Announcements Press releases from companies in your industry. Dream.it.com: domain registry it.com showcases how to stand out online in a creative project featuring the World Aerobatics Champion Maciej Kulaszewski Press release from It.com The Hip Hop Architecture Camp and Bergmeyer Announce 2023 Scholarship + Internship Program Press release from Bergmeyer Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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