Nov. 1 - Kohl’s mobile-heavy holiday strategy | Kraft Heinz, Juicy Couture create mayo tracksuit

Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up; Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’; Havas Media Group taps TV and gaming data with Samba TV tie-up; Inside American Eagle’s holiday social media strategy View online | Signup | Forward

Daily Dive Nov.​ 1,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Kohl’s deals-focused holiday blitz features bevy of mobile tactics The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.  Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.” Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’ Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year.  Sponsored Content by Marketing Dive’s studioID 5 trends that will define your brand’s next decade Five trends will soon drive consumer spending, including the personal desire to improve, shifting age-group profiles, and the end of the digital-physical divide. Learn six habits that will help you prepare for them in this playbook. Havas Media Group taps TV and gaming data with Samba TV tie-up HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions. Inside American Eagle’s holiday social media strategy The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”  Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The marketing transition to retail media platforms Supported by Snowflake On-Demand Event: Insights into the 2022 Holiday Season Custom content for Industry Dive and sponsored by Google Trendline The latest marketing strategies in banking Supported by BlueConic Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading CBS News Nielsen and Amazon Prime spar over football ratings The Hollywood Reporter YouTube Starts Selling Third-Party Subscription Streaming Services Through New “Primetime Channels” Hub Bloomberg Shein’s US Expansion Adds Pressure for Its Fast-Fashion Competitors Suggest a story we should read Upcoming Event 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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