Nov. 17 - Budweiser enlists army of influencers for World Cup | Google expands AR search ahead of holidays

Google enhances AR search tools to help harried holiday shoppers; Allstate sparks mocktail inspiration on Instagram in safe driving push; With inflation and recession fears looming over the holidays, are retailers still able to market joy? View online | Signup | Forward

Daily Dive Nov.​ 17,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Make empathy your design superpower It’s so much more than a feeling: Empathy is your secret weapon for ingenious product development and design. EX Squared shows you how to use it for good.   Budweiser rallies over 100 influencers for World Cup effort As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content. Google enhances AR search tools to help harried holiday shoppers Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store. Allstate sparks mocktail inspiration on Instagram in safe driving push The insurance company teamed up with TV personality Jordan Andino to launch Allstate Good Sips as demand for nonalcoholic beverages grows. Sponsored Content by Data Axle Unleash the power of acquisition email: market research New market research shows acquisition email is significantly underused and undervalued in omnichannel marketing. How can you leverage this powerful channel? Download the report. With inflation and recession fears looming over the holidays, are retailers still able to market joy? Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Trendline The latest marketing strategies in banking Supported by BlueConic Webinar - on demand Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Custom content for Noogata Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina View all resources What We’re Reading Digiday Ad tech’s journey on the public markets is approaching its awkward adolescence The Wall Street Journal FTX’s Unraveling Is Latest Blow to Softening Ad Market TechCrunch PR software giant Cision acquires Factmata, the fake news startup that pivoted to monitoring all kinds of online narratives Suggest a story we should read Upcoming Event 17 NOV Webinar | 2 p.m. ET Trends in Restaurant Loyalty Programs That Are Changing the Industry Presented by studioID and Paytronix Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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