Nov. 9 - Digital downturn pummels more than Twitter | Anheuser-Busch buys pickleball team

Anheuser-Busch buys Major League Pickleball team as sport booms; Amazon expands wellness biz with Planet Fitness tie-up; As retailers sell more ads, marketers’ frustrations and fears grow View online | Signup | Forward

Daily Dive Nov.​ 9,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Twitter growth prospects flatten, but few are spared from pummeling digital downturn Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle. Anheuser-Busch buys Major League Pickleball team as sport booms The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams. Amazon expands wellness biz with Planet Fitness tie-up The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker. Sponsored Content by Marketing Dive’s studioID Incentivizing holiday consumers with digital gift cards Gift cards are a sales differentiator, helping businesses motivate consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Deep Dive As retailers sell more ads, marketers’ frustrations and fears grow Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Read more news Featured Resources Sponsored Content by Video Advertising Bureau New Insights on Video Measurement, FAST and Brand Growth [Booklet] New Release! Why all video impressions aren’t created equal and what it means for cross-platform video measurement [Marketer’s Guide] 4-part series answering common questions about Free Ad-Supported Streaming TV (FAST) [Marketer’s Guide] 6 marketing strategies to successfully navigate brands through economic downturns From Our Library Webinar - on demand Unlocking Location-Based Experiences to Drive Sales Custom content for Radar and Airship Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading CNBC Oreo maker Mondelez pulls ads off Twitter, citing hate speech, CEO says TechCrunch Meta confirms 11,000 layoffs, amounting to 13% of its workforce Digiday Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing The Wall Street Journal Netflix Explores Investing in Sports Leagues, Bidding on Streaming Rights Suggest a story we should read Upcoming Events 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes 15 NOV Webinar | 2 p.m. ET Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Presented by studioID and BlueConic 17 NOV Webinar | 2 p.m. ET Trends in Restaurant Loyalty Programs That Are Changing the Industry Presented by studioID and Paytronix Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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