Nov. 21 - State Farm unveils therapeutic jazz album | 7 campaigns that channel nostalgia

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug; Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’; Twitch bets on livestream shopping with expanded holiday programming; Campaign Trail: Why Lexus said no to the yellow brick road View online | Signup | Forward

Daily Dive Nov.​ 21,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   State Farm riffs off new brand character with jazz CD, hotline “Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes. Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year. Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’ The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework. Sponsored Content by Unbabel New research: Global Trends in Marketing Localization 2023 See how 1,600+ of your marketing peers in eight countries get their content right across multiple languages and markets. Read the report. Twitch bets on livestream shopping with expanded holiday programming While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue. Campaign Trail: Why Lexus said no to the yellow brick road The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.  Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Trendline Retail's expansion to online marketplaces Supported by Ekata Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading Digiday Despite Snapchat’s efforts, creators still don’t see it as a priority The Wall Street Journal More CMOs Are Investing in Their Personal Brands Retail Dive Luxury retailers power through despite strong dollar, shaky economy MediaPost Consumers Shift More Spending To Black Friday Weekend Adweek Bob Iger Returns as Disney CEO, Replacing Bob Chapek, in Shocking Shakeup Suggest a story we should read Upcoming Event 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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