Nov. 16 - Walmart Connect grows 40% | Kraft Heinz covers the tip

Kraft Heinz enlists diners to urge restaurants to offer its ketchup; Coors Light’s nail polish changes color at ideal beer-drinking temperature; How Hershey found success with in-game advertising; GroupM founds decarbonization coalition in latest sustainability play View online | Signup | Forward

Daily Dive Nov.​ 16,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Make empathy your design superpower It’s so much more than a feeling: Empathy is your secret weapon for ingenious product development and design. EX Squared shows you how to use it for good.   Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%. Kraft Heinz enlists diners to urge restaurants to offer its ketchup “Tip for Heinz” encourages consumers to leave an extra dollar at restaurants that don't carry the brand and have their gratuity reimbursed. Coors Light’s nail polish changes color at ideal beer-drinking temperature Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays. Sponsored Content by Qualtrics 2023 Global Consumer Trends Report We spoke to over 33,000 consumers in 29 countries to understand what it takes to win their loyalty. Our report details where and how to focus your efforts in the months ahead. Download the report. How Hershey found success with in-game advertising The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average. GroupM founds decarbonization coalition in latest sustainability play The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Trendline The latest marketing strategies in banking Supported by BlueConic Webinar - on demand Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Custom content for Noogata Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze View all resources What We’re Reading CNBC Target shares plunge after retailer reports profit decline, warns of soft holiday quarter The Wall Street Journal Tripadvisor Names Its First CMO Since 2018 Yahoo!sports Odell Beckham Jr. sues Nike, claims company withheld millions in contract dispute Ad Age NFT creator royalties—brands face new issue in digital asset space Suggest a story we should read Upcoming Event 17 NOV Webinar | 2 p.m. ET Trends in Restaurant Loyalty Programs That Are Changing the Industry Presented by studioID and Paytronix Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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