Weekender: World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

Signup | Forward Weekender Nov.​ 19,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — EX Squared Make empathy your design superpower It’s so much more than a feeling: Empathy is your secret weapon for ingenious product development and design. EX Squared shows you how to use it for good.   World Cup organizers reverse alcohol policy, throwing wrench in AB InBev's plans FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations "cannot move forward" just two days before kick-off. Campaign Trail: Why Lexus said no to the yellow brick road The luxury carmaker's "Never Lose Your Edge" campaign pulls inspiration from "The Wizard of Oz" while urging consumers to challenge the status quo.  Coors Light's nail polish changes color at ideal beer-drinking temperature Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand's site in time for the holidays. Sponsored Content by Marketing Dive’s studioID A marketer's guide to today's multichannel world With an unpredictable holiday season and threat of recession on the horizon, marketers need to adjust to curveballs if they hope to succeed. Learn how to “follow the data” and adapt for maximum impact in this playbook. McDonald's draws on 'Ted Lasso,' silent TikTok star for World Cup push The franchise's largest global campaign to date asks the question "Wanna go to McDonald's?" in multiple languages.  Frito-Lay deepens World Cup strategy with age-old naming debate "Soccer or Football" sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases. Santa pulls a fast one on Pete Davidson in Manscaped's raunchy holiday ad New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the "SNL" alum. How Hershey found success with in-game advertising The marketer's Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Gift giving meets revenge living: Why experiences are so important this holiday season Consumer spending this year could meet last year's totals, but with fewer gifts expected to be given, landing the sale just got harder. A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina View all resources Best of What We're Reading Digiday Inside one media company’s strategy to monetize the Fifa World Cup The Wall Street Journal More CMOs Are Investing in Their Personal Brands Ad Age Binance Launches Major Campaign Following FTX’S Collapse—And It Stars Ronaldo Digiday Ad tech’s journey on the public markets is approaching its awkward adolescence The Wall Street Journal FTX’s Unraveling Is Latest Blow to Softening Ad Market TechCrunch PR software giant Cision acquires Factmata, the fake news startup that pivoted to monitoring all kinds of online narratives Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip