Nov. 4 - Twitter brand exodus predates Musk takeover | Ardbeg’s intergalactic graphic novel

Campaign Trail: Why Ardbeg released a comic anthology; Microsoft displaces Amazon as second most valuable brand, study says; Drizly rebrands to focus on gift-giving and e-commerce; How brands can leverage Apple’s Live Activities feature View online | Signup | Forward

Daily Dive Nov.​ 4,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Twitter’s advertiser pool began draining months before Musk takeover, analysis finds The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others. Column Campaign Trail: Why Ardbeg released a comic anthology The scotch whisky distiller is best known for its peaty flavor, which inspired the creation of “Planet Ardbeg.” Microsoft displaces Amazon as second most valuable brand, study says Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list.  Sponsored Content by Marketing Dive’s studioID 5 trends that will define your brand’s next decade Big changes in consumer preferences are ahead for brand marketers. Learn six new habits to enact, like seeking out new views from experts outside your industry and keeping an eye on those “fringe” ideas, in this playbook. Drizly rebrands to focus on gift-giving and e-commerce A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose.  How brands can leverage Apple’s Live Activities feature With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The marketing transition to retail media platforms Supported by Snowflake On-Demand Event: Insights into the 2022 Holiday Season Custom content for Industry Dive and sponsored by Google Trendline The latest marketing strategies in banking Supported by BlueConic Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading Adweek Can Brands Avoid the Next ‘Kanye-In-Waiting?’ The Wall Street Journal Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working Bloomberg Apple Pause, Lyft Layoffs Herald New Phase of Tech Austerity Suggest a story we should read Upcoming Event 10 NOV Webinar | 2 p.m. ET 2022 Holiday Gifting Trends & Expectations Presented by studioID and GiftNow Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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