Nov. 15 - Santa pranks Pete Davidson | Frito-Lay asks: Soccer or football?

Frito-Lay deepens World Cup strategy with age-old naming debate; How Hershey found success with in-game advertising; Horizon Media weds sports and experience expertise under new practice; Gift giving meets revenge living: Why experiences are so important this holiday season View online | Signup | Forward

Daily Dive Nov.​ 15,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Make empathy your design superpower It’s so much more than a feeling: Empathy is your secret weapon for ingenious product development and design. EX Squared shows you how to use it for good.   Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum. Frito-Lay deepens World Cup strategy with age-old naming debate “Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases. How Hershey found success with in-game advertising The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average. Sponsored Content by Marketing Dive’s studioID How marketers can leverage first-party data successfully Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how two marketing experts are succeeding in making the best use of their data in today's webinar. Horizon Media weds sports and experience expertise under new practice HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.” Deep Dive Gift giving meets revenge living: Why experiences are so important this holiday season Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Trendline The latest marketing strategies in banking Supported by BlueConic Webinar - on demand Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Custom content for Noogata Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze View all resources What We’re Reading The New York Times Qatar World Cup Faces New Edict: Hide the Beer Digiday Could BeReal be the first successful social media channel to grow without ad support? MediaPost Nielsen Rival iSpot Leads $16M Investment In TVision The Wall Street Journal Complexity for Marketers Has Meant Opportunity for Ad Agencies Suggest a story we should read Upcoming Event 15 NOV Webinar | 2 p.m. ET Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Presented by studioID and BlueConic Company Announcements Press releases from companies in your industry. Acast Launches Keyword Targeting to Introduce the Most Granular Capabilities In Podcast Advertising Press release from Acast The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series Press release from The Agile Brand Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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