Nov. 18 - Budweiser’s World Cup plans take a hit | Lexus road-trips to Oz

Campaign Trail: Why Lexus said no to the yellow brick road; Cheetos partners with Amazon for novelty kitchen gadget; Claussen pickles sponsors star-studded pickleball match; JCPenney reimagines holiday variety shows for Facebook Live View online | Signup | Forward

Daily Dive Nov.​ 18,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Make empathy your design superpower It’s so much more than a feeling: Empathy is your secret weapon for ingenious product development and design. EX Squared shows you how to use it for good.   World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off. Campaign Trail: Why Lexus said no to the yellow brick road The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo.  Cheetos partners with Amazon for novelty kitchen gadget Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.  Sponsored Content by Marketing Dive’s studioID New ways marketers are staying ahead using first-party data Marketers need to get creative to navigate evolving privacy standards and a looming recession. Learn how two marketing experts are succeeding in making the best use of their data in this webinar. Claussen pickles sponsors star-studded pickleball match The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues. JCPenney reimagines holiday variety shows for Facebook Live The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past. Budweiser rallies over 100 influencers for World Cup effort As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content. American Express partners with TikTok for small business accelerator The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit.  Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Trendline The latest marketing strategies in banking Supported by BlueConic Webinar - on demand Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Custom content for Noogata Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina View all resources What We’re Reading Digiday Inside one media company’s strategy to monetize the Fifa World Cup The Wall Street Journal More CMOs Are Investing in Their Personal Brands Ad Age Binance Launches Major Campaign Following FTX’S Collapse—And It Stars Ronaldo Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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