Nov. 2 - Agency urges pause on Twitter ads | Walmart gets ‘a case of the Mondays’

Walmart invokes ‘Office Space’ to promote holiday deals on Mondays; Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign; Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection View online | Signup | Forward

Daily Dive Nov.​ 2,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Musk takeover leads Mediabrands to recommend pause on Twitter ads The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits. Walmart invokes ‘Office Space’ to promote holiday deals on Mondays The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.  Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run. Sponsored Content by CallTrackingMetrics Report: The State of Data-Driven Marketing Getting the right data can be difficult—we get it! We asked marketing professionals to weigh in on their data and marketing challenges heading into 2023. Get the report. Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The marketing transition to retail media platforms Supported by Snowflake On-Demand Event: Insights into the 2022 Holiday Season Custom content for Industry Dive and sponsored by Google Trendline The latest marketing strategies in banking Supported by BlueConic Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading CNBC Fox earnings lifted by ad revenue from Tubi streaming service The Wall Street Journal LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic Digiday Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign Suggest a story we should read Upcoming Events 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium 10 NOV Webinar | 2 p.m. ET 2022 Holiday Gifting Trends & Expectations Presented by studioID and GiftNow Company Announcements Press releases from companies in your industry. VSA Partners Elevates Six Executives, Names Three New Partners Press release from VSA Partners Teads Selects Crisp to Revolutionize Digital Omnichannel Media with Shelf Availability Data Press release from Crisp Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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