Nov. 30 - Coke taps new North America marketing lead | Crown Royal’s purpose-driven digital collectible

Crown Royal’s digital collectible sends care packages to troops; Nerf launches into NIL marketing, AI imaging with social content; Kids Foot Locker opens House of Play Roblox experience View online | Signup | Forward

Daily Dive Nov.​ 30,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Coke names new marketing lead for North America amid strategy shift The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed. Crown Royal’s digital collectible sends care packages to troops Consumers can nominate someone they think is deserving of a digital crown through the end of the year. Nerf launches into NIL marketing, AI imaging with social content Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker. Sponsored Content by SafeOpt SafeOpts guide to maximizing your e-commerce traffic Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales. Kids Foot Locker opens House of Play Roblox experience The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers. Read more news BROUGHT TO YOU BY — Infillion Location Permissions: Tips and Strategies to Drive ROI True value-exchange experiences between brands and consumers are key to driving loyalty and ROI. Learn the ins and outs of mobile app location permissions, tips to increase opt-in, and strengthen your always-on customer engagement strategy today. Download the eBook. From Our Library Playbook Driving Revenue During a Recession Custom content for Wunderkind Webinar - on demand Sleigh the Holiday Shopping Season with These Strategies Custom content for Podium Infographic From First Date to True Love: How Relationship Marketing Powers New Customer Discovery & Brand Loyalty Custom content for CM Group Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Playbook How to Reach More Customers in Untapped Markets Custom content for Waze View all resources What We’re Reading Bloomberg Google Sued by 130,000 Alleged Victims of Its Ad Dominance Variety Disney Buys Out MLB’s Remaining 15% Stake in BAMTech Streaming Division for $900 Million Digiday Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic Suggest a story we should read Company Announcements Press releases from companies in your industry. Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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