Nov. 29 - HelloFresh delivers an ‘Elf’ classic | Taco Bell celebrates soccer culture

Taco Bell embraces soccer, Latin culture in new ad; Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot; Advertisers flock to new awards show honoring African-American talent; As seen on: 6 ways marketers evolved product placement strategy this year View online | Signup | Forward

Daily Dive Nov.​ 29,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets. Taco Bell embraces soccer, Latin culture in new ad The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent. Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future.  Advertisers flock to new awards show honoring African-American talent Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.   As seen on: 6 ways marketers evolved product placement strategy this year Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases. Survey by Industry Dive Share your content marketing predictions for 2023 Where do you foresee content marketing going in 2023? Complete our brief survey. Get entered to win a $250 gift card. Plus get early access to results. Complete our survey Winners and losers of Black Friday 2022 With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later. Read more news BROUGHT TO YOU BY — Infillion Location Permissions: Tips and Strategies to Drive ROI True value-exchange experiences between brands and consumers are key to driving loyalty and ROI. Learn the ins and outs of mobile app location permissions, tips to increase opt-in, and strengthen your always-on customer engagement strategy today. Download the eBook. From Our Library Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Webinar - on demand Sleigh the Holiday Shopping Season with These Strategies Custom content for Podium Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Playbook How to Reach More Customers in Untapped Markets Custom content for Waze View all resources What We’re Reading Ad Age Amazon Ads reporting outage leads to Black Friday mess for brands MediaPost Google, iHeartMedia Sued By FTC And States Over Fake Endorsements The Wall Street Journal Kroger, Albertsons Expected to Defend Grocery Merger at Senate Hearing Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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