Nov. 23 - Macy’s Thanksgiving metaverse return | October ad spend shows signs of promise

Ad spending decline begins to slow, report finds; Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release; The holiday clues in October retail sales View online | Signup | Forward

Daily Dive Nov.​ 23,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Note from the editor Marketing Dive will not publish a newsletter on Nov. 24 or Nov. 25 due to Thanksgiving. During the break, dig into why experiences will be critical to holiday marketing this year as consumers share plans of "revenge living" and how marketers are using nostalgia to help lighten the mood in an otherwise turbulent year. Above all, we hope you can take some time off to relax and enjoy the holiday. We'll be back in your inbox on Nov. 28. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Macy’s bets on the metaverse for Thanksgiving Day Parade The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event. Ad spending decline begins to slow, report finds Despite shrinking for the fifth consecutive month, ad spending in October was still the strongest it’s been so far this year. Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations. Sponsored Content by Marketing Dive’s studioID Building loyal customer relationships beyond the app The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Gain expert insight and advice on surprisingly effective ways to supercharge customer engagement in this webinar. The holiday clues in October retail sales Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers. Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Trendline Retail's expansion to online marketplaces Supported by Ekata Webinar - on demand Sleigh the Holiday Shopping Season with These Strategies Custom content for Podium Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading Digiday How social media managers are coping with the Twitter debacle Food Dive Molson Coors to exit CBD business venture in US, end La Colombe partnership Adweek Brands Filing for Trademark Applications for the Metaverse Have Waned MediaPost Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys Suggest a story we should read Upcoming Event 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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