Nov. 28 - Duracell powers nostalgia for holiday campaign | Black Friday’s winners and losers

Winners and losers of Black Friday 2022; Live shopping comes to select NYC holiday window displays; As seen on: 6 ways marketers evolved product placement strategy this year View online | Signup | Forward

Daily Dive Nov.​ 28,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Duracell’s holiday ad draws on nostalgic power of home movies A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament. Winners and losers of Black Friday 2022 With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later. Live shopping comes to select NYC holiday window displays Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products. Sponsored Content by Vericast Leverage the power and reach of TikTok for your brand The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach? As seen on: 6 ways marketers evolved product placement strategy this year Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases. Read more news BROUGHT TO YOU BY — Infillion Location Permissions: Tips and Strategies to Drive ROI True value-exchange experiences between brands and consumers are key to driving loyalty and ROI. Learn the ins and outs of mobile app location permissions, tips to increase opt-in, and strengthen your always-on customer engagement strategy today. Download the eBook. From Our Library Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Webinar - on demand Sleigh the Holiday Shopping Season with These Strategies Custom content for Podium Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze Trendline Understanding the Gen Z and Millennial consumer Supported by Cortina Playbook How to Reach More Customers in Untapped Markets Custom content for Waze View all resources What We’re Reading The Washington Post After teddy bear campaign scandal, Balenciaga announces lawsuit for separate ad The New York Times The Excitement Around E-Sports Is Growing. But Where Are the Profits? CNBC Irish regulator fines Facebook 265 million euros over privacy breach The Wall Street Journal Restaurants, Grocery Stores Battle Over Consumers’ Stretched Dollars Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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