Nov. 7 - Pacsun’s metaverse-heavy holidays | Miller Lite creates festive Tree Keg Stand

Miller Lite taps into the holidays with Tree Keg Stand; Asics latest Web3 play features tie-up with Solana Pay; Campaign Trail: Why Ardbeg released a comic anthology; Real estate marketer Rent. creates TikTok solutions platform View online | Signup | Forward

Daily Dive Nov.​ 7,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Pacsun expands metaverse presence for the holidays The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy. Miller Lite taps into the holidays with Tree Keg Stand The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products. Asics latest Web3 play features tie-up with Solana Pay The Web3 commerce push includes a partnership with the app Stepn, which enables users to earn tokens for their physical activity.  Sponsored Content by Broadsign The growing role of digital-out-of-home in a dynamic ad landscape Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. Column Campaign Trail: Why Ardbeg released a comic anthology The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.” Real estate marketer Rent. creates TikTok solutions platform The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app. How brands can leverage Apple’s Live Activities feature With the iOS 16.1 update, consumers can pin a third-party app on their iPhone lock screens for up to 12 hours at a time, but such a spot must be earned. Read more news Featured Resources Sponsored Content by Video Advertising Bureau New Insights on Video Measurement, FAST and Brand Growth [Booklet] New Release! Why all video impressions aren’t created equal and what it means for cross-platform video measurement [Marketer’s Guide] 4-part series answering common questions about Free Ad-Supported Streaming TV (FAST) [Marketer’s Guide] 6 marketing strategies to successfully navigate brands through economic downturns From Our Library Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading The Wall Street Journal Facebook Parent Meta Is Preparing to Notify Employees of Large-Scale Layoffs This Week Gizmodo PepsiCo, Nestlé, Coca-Cola, and Other Major Brands to Blunder Plastic Sustainability Goals TechCrunch After laying off half of its staff, Twitter might be asking some employees to come back Suggest a story we should read Upcoming Events 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes 15 NOV Webinar | 2 p.m. ET Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Presented by studioID and BlueConic 17 NOV Webinar | 2 p.m. ET Trends in Restaurant Loyalty Programs That Are Changing the Industry Presented by studioID and Paytronix Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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