Nov. 3 - Netflix’s ad-supported tier launches | Amazon Fashion taps Snapchat’s AR tools

Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience; Forrester: Sustainability presents new opportunities for marketers; P&G’s Native leans into naughty and nice this holiday season; Google’s new shopping updates focus on deals View online | Signup | Forward

Daily Dive Nov.​ 3,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev. Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience Brands will be able to leverage their Amazon AR assets to showcase styles to Snapchat users. Forrester: Sustainability presents new opportunities for marketers The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder. Sponsored Content by Marketing Dive’s studioID New strategies to preserve customer loyalty The past two years have upended traditional purchasing habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty across channels in this upcoming webinar. P&G’s Native leans into naughty and nice this holiday season The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots. Google’s new shopping updates focus on deals The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Trendline The marketing transition to retail media platforms Supported by Snowflake On-Demand Event: Insights into the 2022 Holiday Season Custom content for Industry Dive and sponsored by Google Trendline The latest marketing strategies in banking Supported by BlueConic Trendline Inside retail’s 2022 holiday season Supported by FullStory View all resources What We’re Reading Bloomberg Elon Musk to Cut Half of Twitter Jobs to Cut Costs AdExchanger The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack MarketWatch Roku stock plunges as downbeat earnings forecast assumes ad budgets could ‘degrade’ - MarketWatch Suggest a story we should read Upcoming Events 03 NOV Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies Presented by studioID and Podium 10 NOV Webinar | 2 p.m. ET 2022 Holiday Gifting Trends & Expectations Presented by studioID and GiftNow Company Announcements Press releases from companies in your industry. Epic Pivot Announces Harnessing Insights Webinar for Executives Press release from Epic Pivot RollWorks Announces Open Beta of Contact Insights Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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