Nov. 14 - McDonald’s unveils star-studded World Cup campaign | What consumers are looking for this holiday season

Gift giving meets revenge living: Why experiences are so important this holiday season; Gatorade enlists Messi to design limited-edition bottle; The value of blending: Inside E.l.f’s post-cookie mobile strategy View online | Signup | Forward

Daily Dive Nov.​ 14,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Make empathy your design superpower It’s so much more than a feeling: Empathy is your secret weapon for ingenious product development and design. EX Squared shows you how to use it for good.   McDonald’s draws on ‘Ted Lasso,’ silent TikTok star for World Cup push The franchise’s largest global campaign to date asks the question “Wanna go to McDonald’s?” in multiple languages.  Deep Dive Gift giving meets revenge living: Why experiences are so important this holiday season Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder. Gatorade enlists Messi to design limited-edition bottle A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games.  Sponsored Content by Marketing Dive’s studioID Personalizing the customer experience in financial services Over the next 20 years, older Americans will transfer over $84.4 trillion in assets to a younger, more diverse demographic. Hyper-personalized services can help you attract and retain this group of consumers. Learn more. The value of blending: Inside E.l.f’s post-cookie mobile strategy As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Playbook The Marketer’s Guide to the Third Space Custom content for Waze Webinar - on demand Prevent Losses & Forecast Revenue Opportunities With a Robust Retail Analytics Stack Custom content for Noogata Playbook Modernize Data Technology for Improved Customer Experience Custom content for Snowflake Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Infographic Leverage Mobile Strategies to Attract Consumers On-the-Go Custom content for Waze View all resources What We’re Reading Yahoo Disney Plans Job Cuts And Hiring Freeze; CEO Bob Chapek Anticipates ‘Tough And Uncomfortable Decisions’ Ad Age Nielsen accreditation status to remain suspended CNBC Gyms and at-home fitness battle for prominence this holiday season Suggest a story we should read Upcoming Event 15 NOV Webinar | 2 p.m. ET Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Presented by studioID and BlueConic Company Announcements Press releases from companies in your industry. BylineBuddy Launches From Stealth, Promises to Disrupt Global Thought Leadership Marketplace Press release from BylineBuddy Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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