Weekender: Campaign Trail: Why Ardbeg released a comic anthology

Signup | Forward Weekender Nov.​ 5,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Column Campaign Trail: Why Ardbeg released a comic anthology The scotch whisky distiller is best known for its peaty flavor, which inspired the creation of "Planet Ardbeg." Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a "Mayo Couture" white tube top and bottoms that read "smooth." Inside American Eagle's holiday social media strategy The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about "revenge living."  Twitter's advertiser pool began draining months before Musk takeover, analysis finds The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others. Musk takeover leads Mediabrands to recommend pause on Twitter ads The Tesla entrepreneur's first few days as owner have already brought controversy around brand safety and a flurry of executive exits. Survey by Industry Dive Help predict the future of content marketing What content marketing trends, challenges, and adjustments do you foresee for 2023? Complete our brief survey. Get entered to win a $250 gift card. Predict the Future Walmart invokes 'Office Space' to promote holiday deals on Mondays The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.  A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now Best of What We're Reading Adweek Can Brands Avoid the Next ‘Kanye-In-Waiting?’ The Wall Street Journal Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working Bloomberg Apple Pause, Lyft Layoffs Herald New Phase of Tech Austerity Bloomberg Musk Plans to Eliminate Half of Twitter Jobs to Cut Costs AdExchanger The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack MarketWatch Roku stock plunges as downbeat earnings forecast assumes ad budgets could ‘degrade’ - MarketWatch Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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