Nov. 22 - 5 brands raise the dead for ‘The Walking Dead’ finale |Frito-Lay, PepsiCo Beverages share holiday spirit

PepsiCo bridges snacks and beverages for shared holiday ad; Honda targets Asian Americans with CR-V ads in multiple languages; IPG Mediabrands boosts data around carbon footprint of digital ads; Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug View online | Signup | Forward

Daily Dive Nov.​ 22,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring. PepsiCo bridges snacks and beverages for shared holiday ad The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial. Honda targets Asian Americans with CR-V ads in multiple languages With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures.  Sponsored Content by Marketing Dive’s studioID Strategies for flexibility in a multichannel world With an unpredictable holiday season and threat of recession on the horizon, marketers need to adjust to curveballs if they hope to succeed. Learn how to adapt for maximum impact in this playbook. IPG Mediabrands boosts data around carbon footprint of digital ads A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint. Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year. Read more news Retail Media Platforms: The Rising Marketing Channel Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Trendline Retail's expansion to online marketplaces Supported by Ekata Webinar - on demand Sleigh the Holiday Shopping Season with These Strategies Custom content for Podium Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Webinar - on demand New Engagement Strategies to Preserve Customer Loyalty Custom content for Vibes Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading Retail Dive Bloomingdale’s debuts virtual department store for the holidays MediaPost Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs Digiday ‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls Suggest a story we should read Upcoming Event 08 DEC Webinar | 2 p.m. ET Planning the Perfect E-Commerce Strategy Presented by studioID and Coveo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip