Nov. 8 - Retail media’s growing pains | Peloton pushes beyond the workout

Peloton goes beyond the workout for holiday push; Southern Comfort creates shot glass pants for Thanksgiving; As nearly half of US marketers cut spending, how is the rest of the world faring?; Paramount reorganizes ad sales structure amid declines View online | Signup | Forward

Daily Dive Nov.​ 8,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of lead nurturing and how to create a welcoming environment for potential customers. Download the Ebook now.   Deep Dive As retailers sell more ads, marketers’ frustrations and fears grow Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Peloton goes beyond the workout for holiday push New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business. Southern Comfort creates shot glass pants for Thanksgiving The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey. Sponsored Content by Broadsign The growing role of digital-out-of-home in a dynamic ad landscape Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. As nearly half of US marketers cut spending, how is the rest of the world faring? A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn. Paramount reorganizes ad sales structure amid declines The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions.  Read more news Featured Resources Sponsored Content by Video Advertising Bureau New Insights on Video Measurement, FAST and Brand Growth [Booklet] New Release! Why all video impressions aren’t created equal and what it means for cross-platform video measurement [Marketer’s Guide] 4-part series answering common questions about Free Ad-Supported Streaming TV (FAST) [Marketer’s Guide] 6 marketing strategies to successfully navigate brands through economic downturns From Our Library Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder Playbook A Holistic mCommerce Strategy Drives Engagement and Sales Custom content for ACI Worldwide Playbook What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water Custom content for Channable Playbook Leveraging Gift Cards The Right Way to Drive Holiday Sales Custom content for Tango Card View all resources What We’re Reading The Wall Street Journal Impossible Foods Hires a Marketing Chief as It Seeks to Win Over Meat Eaters Ad Age How digital magazine Remezcla is helping brands reach young Hispanic audiences Business Insider Elon Musk Threatens to ‘Name and Shame’ Companies Pausing Twitter Ads Suggest a story we should read Upcoming Events 09 NOV Webinar | 1 p.m. ET Protect Your Brand with a Wide Mobile Engagement Moat Presented by studioID and Vibes 15 NOV Webinar | 2 p.m. ET Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Presented by studioID and BlueConic 17 NOV Webinar | 2 p.m. ET Trends in Restaurant Loyalty Programs That Are Changing the Industry Presented by studioID and Paytronix Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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