March 3 - Jack in the Box trolls McDonald's over ice cream machines | American Eagle's Roblox debut

American Eagle debuts on Roblox with inclusive club showcasing spring apparel; Agencies' metaverse practices ramp up in preparation for new digital age; Innovid acquires TVSquared in quest to realize cross-platform measurement; YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence View online | Signup | Forward

Daily Dive March​ 3,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sideqik Get more out of your influencer strategy Level up to a single platform to identify, connect, communicate, manage, measure and pay influencers to build community and drive revenue. Take a test drive.   Jack in the Box trolls McDonald's over broken ice cream machines The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture. American Eagle debuts on Roblox with inclusive club showcasing spring apparel Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform. Agencies' metaverse practices ramp up in preparation for new digital age The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology. Sponsored Content by Lob 51% of marketers use software to automate direct mail campaigns Learn how your marketing peers are using direct mail to increase the ROI of their omnichannel campaigns by 27%. Get your free report today! UPDATED Innovid acquires TVSquared in quest to realize cross-platform measurement Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform. YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators. Read more news How Brands Are Harnessing Influencer Marketing As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company's human side. Learn More From Our Library Trendline Inside the changing data landscape in marketing Trendline The future of online marketplaces Trendline The marketing transition to retail media platforms Playbook How Retailers Can Leverage Events to Drive Loyalty and Sales Eventbrite Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Variety Epic Games Acquires Bandcamp as 'Fortnite' Maker Expands Into Music Nasdaq Beauty tech firm Perfect to go public in U.S. via $1 bln SPAC deal The Wall Street Journal TikTok Faces Scrutiny in State Attorneys General Probe of Online Harms to Children Suggest a story we should read Upcoming Events Discover Creative Gifting Solutions to Get Ahead of Retail Chaos March 14, 2022 - March 14, 2022 | Webinar 2pm ET The Future of Direct-To-Customer Retail: Expert Predictions April 1, 2022 - April 1, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. 3radical Named Best-In-Class Consented – Data Capture in 2022 Customer Engagement Technology Buyer’s Guide Press release from 3radical Acadia Acquires Amazon and Instacart Pioneer Bobsled Marketing - Adds Full-service Retail Marketplace Power to Expanding Services Press release from Acadia Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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