Aug. 6 - P&G's Tide confronts homelessness | Michelob Ultra turns Peyton Manning into tap handle

Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles; Marketers remain committed to NFTs through buzzy tech's booms and busts; American Eagle debuts digital clothing on Bitmoji in creator-focused push; IPG becomes first holding company to act as closed operator for Unified ID View online | Signup | Forward

Daily Dive Aug.​ 6,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Tide confronts homelessness with free laundry room, docuseries on IMDb TV As part of P&G's purpose-driven efforts, the detergent brand is expanding its Loads of Hope program to help people experiencing homelessness. Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles The brewer's playful spin on stoic busts seeks to tap into interest around the upcoming Pro Football Hall of Fame ceremonies.  Marketers remain committed to NFTs through buzzy tech's booms and busts Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend. Sponsored Content by Lob The data you need to make direct mail marketing effective Learn how marketing leaders are getting the most out of direct mail in this comprehensive study. Download the ebook. American Eagle debuts digital clothing on Bitmoji in creator-focused push Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings. IPG becomes first holding company to act as closed operator for Unified ID UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology. Read more news Featured Resources FROM: Impact Build next level revenue growth with partnerships [ebook] Advertising is dead, defy revenue death with partnerships [ebook] Partnerships incrementality benchmarks 2020 [case study] Learn how Bespoke Post grew partnership revenue 296% From Our Library Trendline The era of personalization in retail Webinar - on demand Business Text Messaging: Top Insights for Success mGage Trendline The marketing strategy of augmented reality Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot View all resources What We're Reading The Washington Post Amid harassment lawsuit, Coca Cola, State Farm pull back from Blizzard’s Overwatch League The Wall Street Journal L’Oréal’s New Digital Chief Takes Cosmetics Virtual Variety Apple Will Scan iCloud Photos for Child Sexual Abuse Images and Report Matches to Legal Authorities Suggest a story we should read Upcoming Events How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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