Aug. 26 - Mtn Dew taps streetwear, grannies for Cheetos collab | Walmart unveils DSP with The Trade Desk

Walmart unveils cross-channel ad exchange built on first-party shopper data; TikTok partners with Shopify to pilot in-app shopping; 82% of advertisers apply brand values to media spending decisions, survey finds; Can agencies adapt as the future of work takes shape? View online | Signup | Forward

Daily Dive Aug.​ 26,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Don't miss out: Experience Makers Live. Get ready for growth at this free virtual event. It's an experience you can't afford to miss.   Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture. Walmart unveils cross-channel ad exchange built on first-party shopper data Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP will serve as a major test of whether the retailer can scale in ad tech. TikTok partners with Shopify to pilot in-app shopping Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront. Sponsored Content by UserTesting Why your customers' emotions, feelings and attitudes could be more valuable than your big data According to a report from Forrester, 93% of businesses agree that consumers are more likely to spend money with brands they feel connected to. 82% of advertisers apply brand values to media spending decisions, survey finds More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors. Deep Dive Can agencies adapt as the future of work takes shape? Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible. Read more news Featured Resources FROM: #paid Turn influencer marketing to a scalable channel Download the 2021 influencer marketing performance report Curious what influencers charged brands last year!? Here are the real numbers Find influencers for your brand in minutes + $550 credit From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey View all resources What We're Reading The Wall Street Journal Dollar Shave Club Hires Neutrogena Executive Kerry Sullivan as CMO Adweek This Year’s U.S. Open Puts Social Justice Courtside Digiday ‘Everyone has a vested interest’: With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns Suggest a story we should read Upcoming Events The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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