Aug. 17 - General Mills serves up nostalgia for Monster Mash launch | Wingstop shakes up marketing structure

Wingstop shakes up marketing structure as it eyes 100% digital transactions; Dentsu returns to growth as refitting customer experiences remains big opportunity; Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris; Zelle owner doubles down on marketing, targets older group View online | Signup | Forward

Daily Dive Aug.​ 17,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush A Complete Toolkit for Backlink Analytics Find backlink opportunities and boost your SEO with the fastest and largest backlink database ever built. Get Free Access Now.   General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal. Wingstop shakes up marketing structure as it eyes 100% digital transactions Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens.  Dentsu returns to growth as refitting customer experiences remains big opportunity After seeing a revenue decline in Q1, the holding company's organic growth rate rebounded but still lags behind rival agency groups. Sponsored Content by Inmar, Inc. Myth busted — Yes, you can measure influencer activations Marketers can finally prove influencer ROI to increase social commerce spend. Here's how. Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter. Zelle owner doubles down on marketing, targets older group The digital payment network's owner is trying to break through post-COVID competition for consumers' attention by demonstrating new use cases. Read more news Featured Resources FROM: VAB VAB Audience-Based Buying Insights Center Equip yourself with the definitions of common terms and concepts on audience-based TV buying Learn why 90% of brand marketers are evolving to an audience-first buying approach and get an insider's look at their new buying strategies Get guidance from real-world case studies showing how audience-based TV buying is driving business KPIs for brands From Our Library Webinar - on demand Untapping YouTube's Unparalleled Advertising Potential Adtaxi Trendline The era of personalization in retail Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Trendline Latest trends and developments in influencer marketing View all resources What We're Reading Bloomberg Walmart Seeks Crypto Expert to Oversee Digital Currency Push Adweek Reddit, NFL Extend Their Content Partnership The Wall Street Journal China Set to Pass One of the World’s Strictest Data-Privacy Laws Ad Age How video games are emerging as essential platforms for music marketing Suggest a story we should read Upcoming Event Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. New Research Points to Post-Pandemic Boom in Home Projects Press release from Blue Chip Match Says What no Other Dating App is Saying: Adults Date Better Press release from Match Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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