Aug. 31 - Tide teams with NFL for sustainability push | Nerds unlocks Dungeons & Dragons adventure

Nerds packaging unlocks candy-themed Dungeons & Dragons adventure; WynnBet teams with Ben Affleck, Shaq as online sports betting heats up; AB InBev's Natural Light enters vodka category; Vizio secures $100M in upfront commitments amid shift to CTV View online | Signup | Forward

Daily Dive Aug.​ 31,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Columbia Business School Executive Education Chief Marketing Officer Program Excel as a contemporary CMO with Columbia Business School Executive Education's nine-month marketing leadership program. Learn More.   Tide extends #TurnToCold campaign with NFL partnership The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan. Nerds packaging unlocks candy-themed Dungeons & Dragons adventure A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork. WynnBet teams with Ben Affleck, Shaq as online sports betting heats up The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg. Sponsored Content by Valassis, a Vericast business. Will cautious optimism generate engagement with brands? How people think about shopping, work, and socializing is influencing their return to a new world and your brand. Learn more in the 2021 Consumer Intel Report. Download now. AB InBev's Natural Light enters vodka category The brand has recently expanded into other segments, including hard seltzers and frozen flavored icicles, in a bid to capture more young drinkers. Vizio secures $100M in upfront commitments amid shift to CTV Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser. Liftoff, Vungle merge to form broad mobile app growth platform By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google. Read more news Featured Resources FROM: Impact Influence Revenue Growth With Partnerships [ebook] Ultimate Guide to Affiliate Marketing [ebook] Ultimate Guide to Influencer Marketing [ebook] Four Ways Retailers Can Uncover Incremental Revenue From Our Library Trendline The marketing strategy of augmented reality Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Trendline Latest trends and developments in influencer marketing Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence View all resources What We're Reading Ad Age Facebook's creative ad guru Mark D'Arcy set to leave company CNBC Apple pledges another $30 million to racial equity initiatives The Wall Street Journal Regulators Tighten Scrutiny of Data Breach Disclosures by Companies Digiday Esports organizations dream up new ways to support competitors as they transition to content creation Suggest a story we should read Upcoming Events Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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