Weekender: Subway's CMO on why the brand's transformation is just beginning

Signup | Forward Weekender Aug.​ 14,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register now for this dynamic virtual event, featuring 20+ sessions, keynotes, and networking, all designed to get you ready for all that comes next.   Q&A Subway's CMO on why the brand's transformation is just beginning Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes. Reese's Puffs turns cereal boxes into AR synthesizers A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty. Cheez-It celebrates 100 years with DTC site offering fanny packs, exclusive snacks The commerce play aims to help the Kellogg brand introduce new product concepts and receive customer feedback faster. Sponsored Content by Cvent The evolution of event engagement Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement. YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature.  Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push Timed to the refreshed product's U.S. launch, the effort includes Snapchat filters, an AR lens and sampling fridges that can be unlocked via QR code. Featured Resources FROM: StackAdapt Consumer Analysis and Campaign Recommendations [Report] Consumer Trends and Travel Marketing in the US [Report] B2B Ad Spend Growth Trends and Strategies [Report] Evolving Shopping Behaviors and Emerging Ad Channels for CPG From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The world of e-commerce post-pandemic Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Playbook Measuring the Metrics That Matter: 3 Steps for Digital Marketers NinjaCat View all resources Best of What We're Reading Retail Dive Authentic Brands Group to acquire Reebok for $2.5B TechCrunch Disney+ beats expectations to reach 116 million subscribers in Q3 Ad Age Reddit hits $100 million in ad revenue after axing programmatic ads The Wall Street Journal Nielsen Asks to Take a Break From Key Media-Industry Seal of Approval Adweek How the Pandemic Has Forced CMOs to Rethink Performance Priorities Ad Age We’re calling it: Procter & Gamble dethrones Amazon as world’s biggest advertiser Suggest a story we should read Upcoming Events Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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