Aug. 25 - McDonald's shuffles CMO leadership | Coca-Cola incentivizes recycling with Lime rides

Coca-Cola serves free Lime rides to encourage recycling plastic bottles; Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle; Can agencies adapt as the future of work takes shape?; How QSR loyalty programs stack up in 2021 View online | Signup | Forward

Daily Dive Aug.​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Don't miss out: Experience Makers Live. Get ready for growth at this free virtual event. It's an experience you can't afford to miss.   McDonald's taps new global, US CMOs in executive shuffle The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer. Coca-Cola serves free Lime rides to encourage recycling plastic bottles A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030. Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle Lyft users in several U.S. cities will be surprised by the 27-foot hot dog car when they order an XL ride over the coming days. Sponsored Content by UserTesting Why your customers' emotions, feelings and attitudes could be more valuable than your big data According to a report from Forrester, 93% of businesses agree that consumers are more likely to spend money with brands they feel connected to. Deep Dive Can agencies adapt as the future of work takes shape? Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible. How QSR loyalty programs stack up in 2021 Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs. UPDATED Instagram expands Shop tab ads globally, further building out e-commerce potential Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub. Read more news Featured Resources FROM: #paid Turn influencer marketing to a scalable channel Download the 2021 influencer marketing performance report Curious what influencers charged brands last year!? Here are the real numbers Find influencers for your brand in minutes + $550 credit From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Trendline The era of personalization in retail Playbook The death of the cookie: Where do online marketers go from here? Habu Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence View all resources What We're Reading Ad Age Burt's Bees Is the First Brand Using Omnicom's Diverse Creators Network The Verge Popular Online Businesses Are Opening Storefronts Thanks to TikTok MediaPost Vizio Ads Post More Than $100 Million In Upfront Deals Suggest a story we should read Upcoming Events The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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