Aug. 30 - Sweetgreen serves Naomi Osaka campaign for US Open | Slinky scouts new jingle

Slinky makes social media debut with search for new jingle; Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2; How McDonald's boosts mobile growth with Famous Orders platform; FanDuel bets on mainstream audiences with first national campaign View online | Signup | Forward

Daily Dive Aug.​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Columbia Business School Executive Education Chief Marketing Officer Program Excel as a contemporary CMO with Columbia Business School Executive Education's nine-month marketing leadership program. Learn More.   Sweetgreen celebrates Naomi Osaka partnership with US Open campaign The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star. Slinky makes social media debut with search for new jingle The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune. Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2 CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off. Sponsored Content by Nutshell Are your marketing emails falling into a black hole? Stand out in any inbox with Nutshell's expert guide to writing marketing emails. Download it here! How McDonald's boosts mobile growth with Famous Orders platform The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program. FanDuel bets on mainstream audiences with first national campaign A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more." Column Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy. Read more news Featured Resources FROM: Impact Influence Revenue Growth With Partnerships [ebook] Ultimate Guide to Affiliate Marketing [ebook] Ultimate Guide to Influencer Marketing [ebook] Four Ways Retailers Can Uncover Incremental Revenue From Our Library Trendline The marketing strategy of augmented reality Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Trendline Latest trends and developments in influencer marketing Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence View all resources What We're Reading Adweek This Year's U.S. Open Puts Social Justice Courtside Ad Age Nielsen audience measurement hiatus tests MRC relevance Digiday TV's scatter advertisers apply upfront-style approaches heading into the fourth quarter Suggest a story we should read Upcoming Events Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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