Aug. 19 - Walmart nearly doubles ad sales in Q2 | Dr Pepper launches loyalty program

Keurig Dr Pepper launches Pepper Perks loyalty program; Old Navy shifts to inclusive sizing in all stores and online; Why winning brands like Taco Bell still look to agencies for help on culture View online | Signup | Forward

Daily Dive Aug.​ 19,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush A Complete Toolkit for Backlink Analytics Find backlink opportunities and boost your SEO with the fastest and largest backlink database ever built. Get Free Access Now.   Walmart nearly doubles ad sales after major investments in Connect platform The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online. Keurig Dr Pepper launches Pepper Perks loyalty program The soda giant is aiming to secure brand loyalty among its core consumers by rewarding them with a limited-edition chocolate flavor. Old Navy shifts to inclusive sizing in all stores and online The retailer enlisted "SNL" cast member Aidy Bryant for a campaign that includes a TV spot, OOH placements and content on TikTok and Instagram. Sponsored Content by UserTesting An organization obsessed with customer empathy starts with these 5 steps As the unprecedented availability of information shifts power from brands to buyers, we've entered a golden age of the customer. Why winning brands like Taco Bell still look to agencies for help on culture Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms. Read more news Featured Resources FROM: VAB VAB Audience-Based Buying Insights Center Equip yourself with the definitions of common terms and concepts on audience-based TV buying Learn why 90% of brand marketers are evolving to an audience-first buying approach and get an insider's look at their new buying strategies Get guidance from real-world case studies showing how audience-based TV buying is driving business KPIs for brands From Our Library Webinar - on demand Using Text Marketing to Boost Brand Engagement mGage Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Playbook The Future of Data Collaboration in a Privacy-First, Industry-Driven World Habu Trendline Latest trends and developments in influencer marketing View all resources What We're Reading CBS News Facebook launches "Horizon Workrooms" for virtual offices — here's how it works CNBC NHL jersey patch, NBA virtual ads will clutter sports sponsorships in 2023 The Wall Street Journal Comcast, ViacomCBS Team Up for European Streaming Service SkyShowtime Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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