Weekender: Molson Coors to sunset 11 economy brands

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BROUGHT TO YOU BY — Straker Translations Future Proofing Global Communication Straker provides next generation language services supported by a state of the art technology stack and robust AI layers to clients around the world. Learn more.   Molson Coors to sunset 11 economy brands CEO Gavin Hattersley said the company plans to invest more into its global hard seltzer portfolio and streamline a smaller portfolio of legacy brands. Reebok's new AR tool helps basketball players set up their own courts An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.  TikTok to help Publicis clients drive social commerce in new partnership Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program. Sponsored Content by Inmar Intelligence How to eliminate messaging uncertainty and drive sales Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone. Why Molson Coors is betting on special occasions as drinking habits evolve After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products. Why Jack in the Box hosted a Comic-Con afterparty on Discord As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand Where people are buying is changing dramatically, extending well beyond the usual suspects such as Amazon to social media platforms that are expanding their commerce capabilities. Featured Resources FROM: Impact Build next level revenue growth with partnerships [ebook] Advertising is dead, defy revenue death with partnerships [ebook] Partnerships incrementality benchmarks 2020 [case study] Learn how Bespoke Post grew partnership revenue 296% From Our Library Trendline The era of personalization in retail Webinar - on demand Business Text Messaging: Top Insights for Success mGage Trendline The marketing strategy of augmented reality Survey Report Connecting with the Post-Pandemic Consumer Using First-Party Data Criteo Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot View all resources Best of What We're Reading The Washington Post Amid harassment lawsuit, Coca Cola, State Farm pull back from Blizzard’s Overwatch League The Wall Street Journal L’Oréal’s New Digital Chief Takes Cosmetics Virtual Variety Apple Will Scan iCloud Photos for Child Sexual Abuse Images and Report Matches to Legal Authorities Ad Age Fernando Machado's next marketing challenge is saving Activision Blizzard’s reputation Digiday With the Metaverse hype cycle at full blast, experts take the long view Variety WarnerMedia’s ‘House of Max’ Studio Aims to Pair Programs, Characters With Ads Suggest a story we should read Upcoming Events How AI-driven personalization is redefining customer loyalty Aug. 10, 2021 - Aug. 10, 2021 | Webinar 2pm ET Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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