Aug. 12 - Pop-Tarts teams with Gen Z brand for back-to-school | Subway's CMO on brand transformation

Subway's CMO on why the brand's transformation is just beginning; Taco Bell taps Cashmere as first culture agency of record; Local media agencies poised to be key part of accelerating digital ad market; Back from the brink: Why the CMO role has experienced a resurgence View online | Signup | Forward

Daily Dive Aug.​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register now for this dynamic virtual event, featuring 20+ sessions, keynotes, and networking, all designed to get you ready for all that comes next.   Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school A pop-up experience will help guests deck out backpacks and more as marketers try to stoke excitement for an uncertain return to classes. Q&A Subway's CMO on why the brand's transformation is just beginning Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes. Taco Bell taps Cashmere as first culture agency of record The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands. Sponsored Content by imre So predictable: Why social media has forever changed the newsroom On the commonplace of predictability and content consumption when it comes to reaching our audience. Local media agencies poised to be key part of accelerating digital ad market Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services. Opinion Back from the brink: Why the CMO role has experienced a resurgence CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston. Read more news Featured Resources FROM: StackAdapt Consumer Analysis and Campaign Recommendations [Report] Consumer Trends and Travel Marketing in the US [Report] B2B Ad Spend Growth Trends and Strategies [Report] Evolving Shopping Behaviors and Emerging Ad Channels for CPG From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The world of e-commerce post-pandemic Webinar - on demand Uncovering New Customer Insights with Property Data CoreLogic Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot Playbook Measuring the Metrics That Matter: 3 Steps for Digital Marketers NinjaCat View all resources What We're Reading Ad Age We’re calling it: Procter & Gamble dethrones Amazon as world’s biggest advertiser Variety Reddit to Raise Up to $700 Million in New Funding, Valuing Site at More Than $10 Billion Bloomberg Pirated-Entertainment Sites Are Making Billions From Ads Ad Exchanger The World’s Largest Ad Blocker Launches A DSP Suggest a story we should read Upcoming Events Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip