Aug. 11 - Miller Lite shows J Balvin's downtime | Will NBCU's Olympics woes impact ad deals?

WSJ: NBCUniversal's Olympics issues could impact future ad deals; Subway's CMO on why the brand's transformation is just beginning; YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts; PepsiCo and Boston Beer partner to make Hard Mtn Dew View online | Signup | Forward

Daily Dive Aug.​ 11,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Prepare yourself and your career for what comes next. Register now for this dynamic virtual event, featuring 20+ sessions, keynotes, and networking, all designed to get you ready for all that comes next.   Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time' A partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers. WSJ: NBCUniversal's Olympics issues could impact future ad deals Despite strengthening its omnichannel ecosystem, NBCU's fragmented coverage confused consumers and led to its lowest-ever Olympics' ratings. Q&A Subway's CMO on why the brand's transformation is just beginning Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes. Sponsored Content by UserTesting Don't mistake your digital transformation with your customer experience Many organizations seem to think that if they invest enough in their digital transformations–customer loyalty and dollars will follow. But this approach misses a key point: Digital transformations shouldn't be just about the digital. YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature.  PepsiCo and Boston Beer partner to make Hard Mtn Dew The maker of Sam Adams will develop and produce the alcoholic beverage while the soda and snack giant plans to sell, deliver and merchandise it. Local media agencies poised to be key part of accelerating digital ad market Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services. Read more news Featured Resources FROM: StackAdapt Consumer Analysis and Campaign Recommendations [Report] Consumer Trends and Travel Marketing in the US [Report] B2B Ad Spend Growth Trends and Strategies [Report] Evolving Shopping Behaviors and Emerging Ad Channels for CPG From Our Library Playbook 4 Tips for Capitalizing on Evolving Consumer Behaviors Afterpay Trendline The world of e-commerce post-pandemic Webinar - on demand Launching Successful Brands in the CPG space: A Case Study Upsiide Playbook The Future of Data Collaboration in a Privacy-First, Industry-Driven World Habu Playbook Why You Need to Throw Your Ideal Customer Profile Out the Window QuickPivot View all resources What We're Reading Ad Exchanger Google Quietly Drops New Privacy Sandbox Guidance, Clamps Down On Workarounds For Cross-Site Identity And Tracking Digiday As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge The Wall Street Journal How Much Carbon Comes From a Liter of Coke? Companies Grapple With Climate Change Math Suggest a story we should read Upcoming Events Uncovering New Customer Insights with Property Data Aug. 11, 2021 - Aug. 11, 2021 | Webinar 2pm ET Lifecycle Marketing and the 3 Biggest Points of Leverage for Consumer Brands Today Aug. 19, 2021 - Aug. 19, 2021 | Webinar 2pm ET The Future of Retail: Boost Customer Loyalty in the Digital World Aug. 26, 2021 - Aug. 26, 2021 | Webinar 11am ET The Role of Direct Mail in Your Digital Marketing Strategy Aug. 26, 2021 - Aug. 26, 2021 | Webinar 2 pm ET Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. GumGum Accelerates Global Expansion by Acquiring JustPremium Press release from GumGum Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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